So how many of you have seen the new advertising campaign by timesjobs.com. In the print and online advertisements they claim to be the “largest” job portal in India. By their definition “largest” means that they have the most number of active resumes. Again, they classify active resumes as resumes that have shown some activity in the last 3 months. Seriously, if I was looking for a job, in today’s economy, do you think it would take me 3 months to find a job? Well, that’s beside the point.
So let’s talk about active resumes. When would you consider a resume to be active?
- When a person applies to a job online, and,
- When modifications are carried out in an existing resume.
What should not be taken as an active resume?
- When I log into my account to simply browse.
- Automatic logins after being diverted from third party locations.
All facts available to me, point out that timesjobs is doing exactly what is not as acceptable international standard. Also, there are mails circulating in cyberspace wherein timesjobs prompts its existing jobseeker base to register their resume with multiple email ids so that the same persons resume is listed multiple times in the timesjobs database.
When it comes to rankings, up to 8 different, independent internet ranking authorities, rate naukri.com as the biggest in terms of traffic, reach, page views and time spent by jobseekers on the site.
Some time ago monster.com claimed to be No.1, now its timesjobs.com claiming to be No.1. Both of them claiming to be bigger than naukri.com. Do I detect a little taste of foot in the mouth for timesjobs.com?
If nothing else, then naukri.com management should thank the timesjobs management for finally putting naukri’s name in big bold letters in their publications. This is something that was and still is not allowed by the time group.
Last but not the least, naukri.com continues to demand and get a premium for all its services. If timesjobs is No.1, as they claim, then why would they see at prices that are one third of naukri.com rates. This is simply because their products and customer service simply fails to deliver. Client acquisition for them is only though undercutting and not through value addition.
Of course, with the backing of big papa TOI, they can afford to sell at throw away prices indefinitely. Besides, if your product is only good enough to be thrown away, you might as well sell it at throw away prices.
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Abhilash is a part time blogger and blogs about photography, technology and travel. When not blogging Abhilash is either selling outsourcing solutions to companies or indulging in marathon episodes of various science fiction shows and movies.
